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The statistics are sobering. A woman is diagnosed with breast cancer every two minutes in the U.S. A woman dies of breast cancer every 13 minutes. Breast cancer is the leading cause of cancer death among women ages 40 to 59.

According to the American Cancer Society, an estimated 226,870 women and 2,190 men in America will be diagnosed with invasive breast cancer this year. A mammogram, which is an X-ray of the breast, is the best tool to find breast cancer early, according to the Susan G. Komen for the Cure organization.

Barriers to screening

An annual mammogram can detect cancers before tumors can be felt by hand and can reduce death rates for women over age 40, says Shawn Farley, a spokesperson for the American College of Radiology.

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It’s not often that you hear the leader of Fortune 100 company publicly acknowledge the imminent demise of his venerable, profitable business model.

Yet, speaking at the HIMSS12 Conference in Las Vegas, Aetna CEO, Chairman and President Mark Bertolini, said a reckoning for the traditional health insurance model was at hand. “The system doesn’t work, it’s broke today” Bertolini told attendees. “The end of insurance companies, the way we’ve run the business in the past, is here.”

Bertolini said an amalgamation of regulatory, demographic and economic factors were driving this change. The Affordable Read more…